Articles on: Offer use cases and examples

How can I give a gift only to first-time customers?

In this article, you’ll learn how to automatically reward first-time customers with a free gift by combining a gift offer with Shopify Flow.

Customer Tag rule

Go to your offer's settings and add the "Customer tags" rule.

Next, enter a tag that will match the same tag to the one in Shopify Flow. For example, "First order" and click the "+" icon to add the tag.

Lastly, click "Includes" and select "Excludes".

Shopify Flow

Go to Shopify Flow, click "Create workflow" and "Select a trigger".

Search for "Customer joined segment" and select the trigger.

Next, select the "Customers who have purchased at least once" segment.

Hover your cursor over the first trigger and click the "+" icon. Then, select "Action".

Search for "Customer tag" action and enter "First order" or the tag name you initially specified in the gift offer.

Lastly, click the "+" icon to add the tag name to the action.

And that's it! With this setup, customers receive the gift only with their first purchase.

How it works: Returning customers are automatically tagged by Shopify Flow, allowing our app to exclude them from receiving the gift more than once.

Updated on: 03/12/2025

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